there is a large percentage of acceptance of mediocrity

How do you look at changes in Indian films, say music, over the years?
Things will change with changing times. The language has changed — there is brevity in everything. Keeping that in mind, everything gets changed — earlier there were beautiful lyrics and music which you could sit back and savour. Now people don’t have time. That makes the difference.
But, there is a large percentage of acceptance of mediocrity. That is very dangerous. What is not mediocre is very small and comes in the bracket of “elitist”. Can we ever do what is small, not because it is elitist but because of a need to rise above mediocrity.
Maybe it is because we have been subjugated for long by foreign powers so there is a sense of fear in what we do. So remaining mediocre is playing safe. There is this sense of “itna hi karte hain”. There is a great need to rise above mediocrity. I feel India is at the right spot to do this. That is where your (Times of India’s India Poised) campaign hits the right note for everyone. This is the time to fly. That’s why I chose that location (Mumbai’s Bandra-Worli Sealink) for your film — it’s modern and it symbolizes the message.
I just feel very strongly about it.

Amitabh Bachchan in Times of India, Jan 29th, 07.